The brief:
Reactive Audio is a creative sound production and voice over company offering a full range of audio products for business, including on-hold marketing, website audio, public address announcements and voicemail.
Managing their large contact database – from initial enquiry, tracking sales, through to handling each customer’s account – was becoming a major problem. So Chris Slater was asked to demonstrate ACT! to see if it would help.

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The solution:
Because it effortlessly integrates the three most used business tools – customer database, calendar and task list – ACT! simplifies and streamlines customer service management. And it is extremely easy to use.
This was precisely the level of control and organisation that Reactive Audio was looking for.
‘ACT! has made a huge difference to our day-to-day operations: from our weekly update meeting where we can gather instant prospect reports, through to existing contact reminders and to-do’s.
We’re now able to easily and simply record detailed information; so we’re getting a better understanding of what our clients need, and building stronger working relationships.
Pro-Action are now the one-stop shop for all our database contact management. Chris is always available to answer questions, his expert knowledge of ACT! is a valuable asset – and because he takes a real interest in your business, the system he installs starts to work for you right away.’
Paul Smith - Managing Director, Reactive Audio
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